John Pendal

Worthing, United Kingdom

Online kink mentoring and life coaching from professional BDSM educator and former International Mr Leather, John Pendal – either as video calls to individuals and relationship groups, or workshops to larger numbers.

John has 17 years experience teaching BDSM workshops around the world. His life coaching practice helps people who feel like outsiders with any area of their life, both personal and professional. Coaching takes place over video calls, so you can be calling from anywhere in the world.

John is relatable rather than aspirational. During his life John has experienced negative thoughts, gay conversion therapy, coeliac disease, back surgery and scores above average on the autism-spectrum. However, he has also become the only British winner of the International Mr Leather contest in Chicago and had a ten year career as a stand-up comedian which has taken him around the world.

He wants to help other people, especially those who feel like an outsider. You may feel that way because of your gender or sexuality, neurodiversity, health diagnosis or just a feeling of “not fitting in”. John will listen and ask questions in total confidence and without judgement.

John has helped his clients to discover who they are, what their passions are, find their voice, achieve goals, accept themselves, be happier and change their lives.

If you would like to discuss a complimentary session with John please get in touch by email or using the contact form on his website.

John is a cisgender gay man (pronouns he/ him). In 2003 he became the 25th person to win the annual International Mr Leather contest in Chicago. Since then he has traveled extensively teaching BDSM workshops around the world, including at Beyond Leather in Fort Lauderdale, Down an Dirty in Melbourne, Edgeplay Scotland in Edinburgh, HunCon in Budapest, Inferno, Kinkferansen in Oslo, Leather Camp in Wichita, the London Alternative Market, Lupercalia in Canada, Minnesota Leather Pride, Mr Leatherman Toronto, Palm Springs Leather Pride, Rome BDSM Conference, SINSations in Leather, SM Bergen in Norway, Spring in the South in Atlanta, Tribal Fire in Oklahoma, and Thunder in the Mountains in Denver (every year from 2007 to 2017).


  • FAA Level 2 Award in First Aid for Mental Health

  • Accredited coach with Animas Centre for Coaching

  • Associate Coach with Thriving Autistic

Information from BLUF last updated by Nigel, aka SubDirectory (3) at Mon Feb 14 15:25:01 2022 UTC


We make every effort to keep the information on this page up to date. Please let us know of any errors or omissions.

The educators and coaches in this list have been curated by BLUF members.